Hayleys Solar, the renewable energy arm of Hayleys Fentons Limited announces its Silver award win at Dragons of Sri Lanka, part of the esteemed Dragons of Asia 2024, for its flagship campaign “Live a Life Full of Light”.
This accolade highlights Hayleys Solar’s dedication to excellence in marketing communications and its mission to promote renewable energy solutions to Sri Lanka.
In the midst of Sri Lanka’s severe power crisis, exacerbated by economic challenges and electricity rationing, Hayleys Solar emerged as a beacon of hope. The “Live a Life Full of Light” campaign effectively positioned solar power as a practical and affordable solution, resonating deeply with those affected by power outages and showcasing a brighter, sustainable future.
The campaign successfully reached consumers through a comprehensive multi-channel approach, leveraging both digital and traditional media. By showcasing real-life stories and testimonials from families, Hayleys Solar was able to demonstrate its credentials among its audience.
This connection was further strengthened through immersive experiences at various exhibitions and Hayleys Solar Experience Centres island-wide, allowing potential customers to engage directly with the brand and its innovative solar solutions.
“Winning the Silver award is a significant milestone for us,” said Hasith Prematillake, Managing Director of Hayleys Fentons Limited. “Our campaign resonates deeply with our mission to encourage sustainable living through solar power.
Roshane Perera, Chief Executive Officer of Hayleys Solar, remarked, “This award highlights our passion for making a difference in people’s lives. We’re proud to lead the charge in promoting solar energy and continue to work towards a sustainable future.”
Nanduni Dahanayaka, Assistant General Manager, Marketing & Corporate Communications, added “The ‘Live a Life Full of Light’ campaign concept was anchored in a dual approach, carefully designed to engage families in a timely and emotional way. It prompted them to explore a power solution that could significantly improve their lives amidst the power crisis. In essence, we offered a chance to see the brighter side of life, during a crisis, fostering hope and positivity through our brand.”
The award ceremony took place on the 18th of October in Kuala Lumpur, Malaysia, bringing together industry leaders to celebrate excellence. Hayleys Solar proudly represented Sri Lanka on this prestigious platform.
